MAQUA GROUP Business Trip to India: Visiting NISHAN PRODUCT Agarbatti Manufacturer

From April 9th to April 16th, 2026, MAQUA GROUP had the opportunity to visit India as part of our international business development journey and market research activities in the incense and raw material industry.

One of the most memorable experiences during this business trip was our meeting with NISHAN PRODUCT – Agarbatti, a respected incense stick manufacturer and brand in India.

A Warm Welcome Beyond Business

During our visit, the NISHAN PRODUCT team welcomed us with genuine hospitality and professionalism. From sharing traditional Indian tea to discussing manufacturing processes, export experience, market trends, and long-term business vision, every conversation brought meaningful value.

What stood out the most was their openness in sharing real industry knowledge and practical experience built through years in the agarbatti business.

For MAQUA GROUP, this was not simply a factory visit.
It was an opportunity to better understand:

• The growing global incense market

• Consumer preferences in India and export markets

• Agarbatti production standards

• Raw material sourcing challenges

• Brand positioning strategies in traditional industries

Learning Through Real Business Experience

As an export-oriented company from Vietnam, MAQUA GROUP always believes that international business growth comes from direct market exposure and strong relationships with industry professionals.

Meeting companies like NISHAN PRODUCT helps us gain clearer perspectives on:

• Supply chain development

• Long-term manufacturing partnerships

• Product consistency

• Customer trust in traditional product categories

• The importance of culture in international trade

These insights are valuable not only for our current business activities, but also for our long-term expansion strategy across Asian and Middle Eastern markets.

India – A Market Full of Energy and Opportunity

India is one of the world’s largest markets for incense sticks and fragrance-related products. The agarbatti industry carries deep cultural value while also maintaining strong export potential globally.

During our trip, we witnessed firsthand how Indian manufacturers combine tradition, scale, and experience to build sustainable businesses in this sector.

This journey helped MAQUA GROUP broaden our understanding of the global incense ecosystem and identify new opportunities for future cooperation.

Sincere Thanks to NISHAN PRODUCT

MAQUA GROUP would like to express our sincere appreciation to the entire team at NISHAN PRODUCT for the warm reception, insightful discussions, and generous sharing during our visit.

We truly value the time, knowledge, and professionalism shared with us throughout the meeting.

We wish NISHAN PRODUCT continued growth and success in both the Indian and international markets.

Henry Pham
CEO & Founder – MAQUA GROUP