Panorama of Vietnamese Tea Exports: Leading Position and Opportunities from Impressive Figures

Vietnam’s tea industry, with its deep historical and cultural roots, is steadily asserting a firm position on the global agricultural map. Yet behind every export figure lies a story of relentless efforts to enhance quality and build value. Today, MAQUA GROUP invites you to delve into this tea export picture—one that is as dynamic as it is full of opportunity.

Global Standing and Key Figures

Vietnam consistently holds a top 5 position worldwide in tea production and exports. The statistics not only reflect production capacity but also testify to the quality and popularity of Vietnamese tea across more than 70 countries and territories.

Below are the key data points that shape the export picture over the past two years:

YearTotal Export Volume (metric tons)Total Value (million USD)Average Export Price (USD/ton)2024~146,110~256.41~1,7552025~136,952~238~1,737

Quick Analysis: 2025 saw a slight decline of about 7% in volume and 0.72% in value compared to the record year of 2024. However, this does not signal a loss of standing. In fact, a strong recovery signal emerged right in the first month of 2026, with a 28% surge in volume and 27% in value.

The Market Map: Pakistan and Leading Importers

The growth of tea exports is driven not only by volume but also by market expansion and diversification. Here are the key importing markets for Vietnamese tea:

• Pakistan: The “King” of Vietnamese Tea Imports. As the largest traditional market, Pakistan consistently leads in market share. In the first two months of 2025 alone, it accounted for 30.1% of total export volume and 33.9% of total value, reaching 5,215 metric tons, equivalent to 9.6 million USD.

• Taiwan (China): A Strategic Partner. Continuously holding second place, this market claimed over 9.5% of both total volume and value in the same period. Notably, Vietnam is the number one supplier to Taiwan by value, with a 33.61% market share, far ahead of competitors.

• USA, China, Russia, Indonesia: These are potential and dynamic markets. The Russian market recorded impressive growth of 14.6% in volume and 32.6% in value in the first two months of 2025, signaling vast expansion potential.

MAQUA GROUP Seizing Opportunities Amid Challenges

The export picture also reveals a reality: the unit value of Vietnamese tea remains low. Our average price of 1,644–1,737 USD/ton is only equivalent to 55–65% of the world average (about 2,600 USD/ton).

This represents both a bottleneck and immense growth headroom. The strategic solution lies in shifting the product structure toward higher-value segments such as organic tea, specialty regional teas, and deeply processed tea products.

As a pioneer in Vietnamese agricultural trade, MAQUA GROUP deeply understands these challenges and opportunities. We steadfastly pursue our mission of bringing the highest-quality Vietnamese tea products to the global market, focusing on brand building and enhancing value for every tea bud. By investing in a sustainable supply chain and rigorous quality control, MAQUA GROUP is proud to accompany the development of Vietnam’s tea industry, helping the brand of Vietnamese tea reach further and fulfill its true potential.

Are you a partner seeking a reliable, high-quality source of Vietnamese tea? Don’t hesitate to contact MAQUA GROUP today to co-create breakthrough values!